As the co-founder of Circleboom, I’ve had countless conversations with our enterprise customers—creators, brands, influencers, journalists, and other large account owners—about a persistent challenge:
“Why can’t we increase our engagement? Why are our impressions so low on X ( Twitter) ?”
These are important questions, and the answer is surprisingly simple. The lifespan of a tweet is incredibly short, often just 1-2 hours. During that brief window, only about 4% of your followers will actually see your tweet (post). That’s right—no matter how large your account is, a mere fraction of your audience is catching your content.
This reality can be frustrating, but it also raises the critical question: How do you increase your visibility on X ( Twitter) ?
Today, I’m going to share with you the most cost-effective strategies to boost both your impressions and engagement, even on a tight budget. And when I say boost, I really mean it—I’ve tried these methods multiple times and consistently saw at least 4-5 times better engagement and impressions. Just try what I’m telling you, and you’ll see the difference for yourself.
Now that you understand the challenge, let’s dive into the solutions. I’ll walk you through the exact steps you need to take to dramatically increase your Twitter visibility and engagement.
Whether you’re a large creator, brand, influencer, journalist, or managing any big account, these strategies are specifically designed for you.
Let’s get started on transforming your Twitter strategy.
1-) Export All Twitter / X Account IDs or Usernames Who Engage with Your Tweets
The first step in boosting your Twitter ( X) strategy is defining and identifying all the X account IDs or usernames of those who engage with your tweets. These are your brand advocates or ambassadors—the followers who consistently like, retweet (repost), comment, or interact with your content in any way. For large accounts, this group can be substantial, but they are your driving force—the locomotive that helps propel your impressions and reach.
These loyal followers are crucial because their interactions significantly amplify your visibility. When they share or repost your content, your tweets reach a broader audience, driving up your impressions.
However, as we discussed earlier, the lifespan of a tweet is short—typically just 1-2 hours—which means even your most engaged followers fall into the same 4% of users who actually see your tweets (posts) . Despite having a large account, only a small fraction of your potential audience is seeing and engaging with your content.
This is why identifying these key accounts is so important. By knowing who they are, you can better target them and ensure your content reaches the followers who are most likely to engage and help spread your message.
How to Get the IDs of Your Most Engaged Followers on X (Twitter)
This is the crucial part where Circleboom comes into play. Circleboom offers a powerful feature that allows you to export the IDs of any followers, followings, or accounts that have engaged with your tweets—whether they’ve retweeted, liked, or commented. Here’s how you can do it:
Step 1: Log In to Circleboom
First, log in to your Circleboom account (If you are new, register first). Once you’re in, navigate to the relevant menu depending on what you want to export.
Step 2: Choose What to Export
Circleboom provides several options:
- Export Followers: If you want to focus on those who follow your account, you can easily export their IDs.
- Export Friends (Following): If your strategy involves those you follow, you can export these accounts as well.
- Use the Search Feature: Circleboom also has a robust search functionality. You can search for any keywords relevant to your brand or content, and Circleboom will find and export the accounts that match these criteria. This search extends across bios and tweets, ensuring you capture all potential influencers or engaged users that are crucial for your brand.
For this strategy you need choose below option. ⬇️
Export Engaged Accounts: For a more targeted approach, export the accounts that have specifically retweeted, liked, or commented on your tweets. This helps you pinpoint your most engaged followers who are essential for boosting your reach.
💡 For large account owners, we recommend reaching out to us directly for personalized support.
Example Case:
Note: This feature is exclusively available for our enterprise customers.
Simple Calculation for Target X (Twitter) Account IDs
Let’s say your account has 1.000,000 followers, and each tweet (post) typically gets around 50 engagements. Here’s how Circleboom can help you maximize your engagement:
- Fetch Your Last 3,200 Tweets: Circleboom will analyze your most recent 3,200 tweets and their engagements.
- Export Engaged Accounts: It will then export all the accounts that have engaged with your tweets—those who retweeted, liked, or commented.
- Account Calculation: Based on this, you might gather engagement data from around 160,000 interactions. After removing duplicates, you could expect to have around 50,000 to 60,000 unique follower IDs.
- Export as CSV File: Circleboom will provide this information in a CSV file, giving you a powerful dataset of 70,000 follower IDs to leverage for your targeted strategies.
This export feature simplifies the process of identifying your most engaged followers, providing you with actionable data to enhance your Twitter (or X) strategy.
Now that we have a list of engaged Twitter account IDs in a CSV file, the next step is understanding how to leverage this valuable data effectively.
2-) Run Nearly Zero-Cost Twitter Ads Using Your Hyper-Personalized Engaged Follower List Ids
With your CSV file of engaged Twitter account IDs ready, the next step is to use this list to run highly targeted CPM ad campaigns. Here’s how to make the most of this strategy:
💡Note: Running CPM Reach ads is crucial here because you pay per 1,000 impressions. Since your target audience is around 70,000 highly engaged users, you’re essentially paying almost nothing for the incredible reach and engagement you’ll get. I estimate that a budget of just $20-$50 will be more than enough, and theoretically, your tweet engagement could increase up to 25 times. This makes your campaign extremely cost-effective compared to broader targeting methods.
Everyone knows that Twitter ads can be expensive, and that perception is largely true. However, the main reason for this is improper X (Twitter) ads targeting.
Most advertisers fail to narrow down their audiences effectively, leading to wasted ad spend on broad, unfocused campaigns. This is why Twitter ads seem so costly—because many advertisers don’t even know how to properly target their audience.
But now, imagine the incredibly targeted audience you have. You’ve narrowed it down to 50,000 highly engaged users—followers who are ready to engage, retweet, or like your content. These are the very accounts that have likely missed your tweets before.
Remember, typically only about 4% of your engaging users see your tweets, but with this strategy, you’re reaching 100% of them. Can you imagine the impact of such precise targeting?
Meanwhile, what do most advertisers do? They target overly broad audiences—sometimes 10 million or more—and run ads to these massive, unfocused groups. This approach is not only costly but also inefficient, as it leads to high expenses without delivering proportional results. In contrast, your hyper-personalized strategy is almost cost-free in comparison, because you’re reaching exactly the right audience with minimal waste.
This approach transforms what could be an expensive, inefficient campaign into a highly cost-effective and impactful strategy.
I want to emphasize that this level of precise targeting isn’t something you can achieve directly on Twitter.
Currently, Twitter ads don’t allow you to focus solely on users who have engaged with your tweets; they also include users who have simply seen your tweets. This significantly broadens your audience, resulting in higher impressions but much less precise targeting, meaning your ads may not be reaching the most engaged users as effectively as they could. To achieve this more precise targeting, you need to first export the IDs on Circleboom and then use Twitter Ads.
3-) How to Create Targeted Audiences on X Twitter Ads with Your List of Account IDs
Now that you have your list of highly engaged Twitter account IDs exported from Circleboom, the final step is to create a targeted audience within Twitter Ads.
💡 Here’s how to do it:
Log in to Twitter Ads:
- Start by logging in to your Twitter Ads account. If you don’t have one yet, you’ll need to set it up by visiting ads.twitter.com
- Set Up Your Audience: In the “Tools” section, look for the “Audiences” option.
- Once you’re in the “Audiences” section, click on “Create Audience.” If you have existing lists, you also have the option to update and refine those lists.
- In the “Create new Audiences” section, you’ll see several options. Choose the one labeled “List – Upload a list of your customers.” This is where you’ll upload all the IDs from your CSV file. By doing so, you’ll create a targeted Twitter audience list specifically composed of your most engaging followers.
- Then, upload your CSV file to this section. Keep in mind that Twitter accepts the following delimiters: tab (
\t), comma (,), semicolon (;), or bar (|).
- Final Step: After uploading your CSV file, you’ll need to wait for X (Twitter) to process the data. This typically takes no more than 2 hours. Once processing is complete, your targeted audience list will be ready for use in your ad campaigns.
4-) Final Stage: Create a X (Twitter) Ads Campaign for Your Highly Engaged, Targeted Audience We Created in the Previous Step
Now that you’ve successfully created and uploaded a targeted audience list using the IDs of followers who have engaged with your account, it’s time to leverage this powerful asset.
With this audience processed by Twitter, you can now create a X (Twitter) Ads campaign specifically designed to reach these highly engaged users. This approach ensures your ads are delivered to the followers most likely to interact with your content, significantly enhancing engagement rates and optimizing your ad spend. By focusing your campaign on users who have already shown a strong interest in your brand, you’ll see a substantial boost in your campaign’s effectiveness and results.
From my experience, the impressions and engagement on your tweets (poss) will increase linearly with the reach of your targeted audience. If you manage to reach 50% of your tailored audience, you can expect a corresponding 50% boost in engagement—all for just a few dollars. I highly recommend running these targeted ads continuously for all your tweets. This strategy is by far the most cost-effective way to use Twitter ads to maximize your reach and ensure that your content consistently hits the mark with your most engaged followers.
Creating your campaign is the easiest part of the process. Just follow these simple steps:
#1 Go to the X Ads page and click “Create a Campaign”: Start by navigating to the X (Twitter) Ads page and selecting the option to create a new campaign.
#2 Choose the “Advanced Ads” option: Scroll down to the campaign setup options and select “Advanced Ads” and then “Reach” to access more detailed targeting features.
#3 Click “Reach“
#3 Set Your Budget and Targeting Preferences: After clicking “Next,” you’ll be guided through several options related to budget and targeting. Take your time to set these according to your goals. Select Your Custom Audience: In the “Audiences” section, scroll down to find the list of audiences you previously created. Choose the targeted audience list you uploaded and initiate your ad campaign.
With these steps, you’ll launch a highly targeted ad campaign designed to reach your most engaged followers, ensuring maximum impact and cost-efficiency.
Conclusion
As I’ve shared throughout this post, these strategies are based on my personal experience and the experiences of our Enterprise customers at Circleboom. We’ve followed these exact steps with several large accounts, and I’ve personally implemented them with Circleboom’s own Twitter presence. The results have been impressive—tested, approved, and proven to work. ( Follow me On X )
By using Circleboom to identify and export your most engaged followers and then targeting them with X (Twitter) Ads, you can dramatically increase your reach, impressions, and engagement with minimal cost. This approach ensures that your content reaches the followers who are most likely to engage and amplify your message, making your ad spend far more efficient.
It’s also worth mentioning that Circleboom is an official enterprise partner of Twitter (X). You can find us listed in the Twitter (X) API Enterprise Directory, which underscores our commitment to providing top-tier solutions for creators, brands, influencers, journalists, and other large account owners.
However, it’s important to keep in mind that Twitter (or X) is constantly evolving, including its advertising platform. As a result, some screenshots or steps might not always be up to date as X continues to roll out changes. Despite this, the core strategy remains effective and is something I highly recommend for large account owners who are serious about maximizing their X presence.
This approach has worked wonders for us and our clients, and I’m confident it can do the same for you. So, why not give it a try? 😊
💡💡💡
Special Tips: When You Need to Go Viral and Speed Up Spreading Your Content: At the end, you can also create Twitter X lists in bulk, for example, a list of the top 500 most engaging accounts from your CSV file, and add them to a Twitter list for DM connections. Then, connect with them personally via DM at the right time—when they are most active or online and likely to respond ( Do you know how to find out when your X Twitter followers are online?) . These 500 accounts should be the most engaging ones, who are likely to do whatever you request from them—whether it’s sharing your latest article, podcast, or any other content. For fast virality, having such brand advocates is crucial as they can significantly speed up the spread of your content.
Origanally posted on Circleboom Blog