How you should interpret the Reach/Exposure Ratio in your Campaign or Online Crises

How can you decide whether is someone manipulating your topic on Twitter or not? One of the essential parameters for the detection of manipulation in one topic on Twitter is Reach / Exposure ratio. We need to talk about what the “exposure” and “reach” mean on Twitter first. The Exposure is the total number of…

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The Best Unfollow and ‘Who To follow’ Tools For Twitter

Presuming you’re a newly established company or you have a new Twitter account and you are able to create amazing, funny and valuable content and your aim is getting more engagement on Twitter. Even if you share great contents on Twitter, you may not be able to get the engagement it deserves. This is the…

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Twitter Moments of Tensions between Turkey and the Netherland

Tensions increase between Turkey and the Netherlands Firstly, let’s back up. Erdogan and his ruling AKP party in Turkey are backing a referendum that’s going to be held in April for a new constitution. It was for that purpose that Foreign Minister Mevlut Cavusoglu intended to fly to the Netherlands on Saturday to speak at…

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