Articles & BlogPosts Archives

For Brands, Influencers, Creators, and Any Large X Accounts: How to Increase Your Reach and Impressions with Low-Cost Strategies

Posted on August 23, 2024August 23, 2024 by Kevin O. Frank

As the co-founder of Circleboom, I’ve had countless conversations with our enterprise customers—creators, brands, influencers, journalists, and other large account owners—about a persistent challenge: This reality can be frustrating, but it also raises the critical question: How do you increase your visibility on X ( Twitter) ? Today, I’m going to share with you the most cost-effective strategies…

Recession 101: A beginner’s guide to economic downturns

Posted on December 25, 2022December 25, 2022 by Kevin O. Frank

Welcome to Recession 101, a beginner’s guide to economic downturns. If you’re new to the concept of recession, don’t worry – you’re not alone. In this article, we’ll break down the basics of what a recession is, how it’s measured, and how it can affect you and the economy as a whole. Whether you’re a…

Online Crisis and IFTTT: How to Deal with Panic and Overwhelming Emotions as Part of an Abstract Experience

Posted on May 28, 2019November 3, 2020 by Kevin O. Frank

Wherever there is a human being, almost always emotions, feelings and reactionary attitudes come into play. As human beings, we must always improve ourselves with past experiences, by sometimes learning from the experiences of others, and other times through own experiences. As someone who has been working on crisis communication in a number of…

Achilles Heel of Democracy: New Media

Posted on May 7, 2019November 3, 2020 by Kevin O. Frank

Statistical ratio of intelectuals in a society is similar in all nations. Intellectuals are in the minority in general, but their ideas are influential and they shape future of each country and the world.The majority of each society’s population have average or low intelligence and therefore their influence is minimal. I will describe this…

A Different Approach to the Analysis of Crises, Public Turmoil or Protest Movements and Activism on the Twitter Platform

Posted on November 15, 2018September 26, 2020 by Kevin O. Frank

With the transition of traditional mass media tools to new media, the methodology of communication language and rules with your audience is also changing at an incremental rate. However, what changes are not the people’s impulse, response, or reactions but the media tools. Every tool has its own languages and different using methodology which you…

How you should interpret the Reach/Exposure Ratio in your Campaign or Online Crises

Posted on October 6, 2018September 26, 2020 by Kevin O. Frank

How can you decide whether is someone manipulating your topic on Twitter or not? One of the essential parameters for the detection of manipulation in one topic on Twitter is Reach / Exposure ratio. We need to talk about what the “exposure” and “reach” mean on Twitter first. The Exposure is the total number of…

The Best Unfollow and ‘Who To follow’ Tools For Twitter

Posted on May 14, 2018September 18, 2021 by Kevin O. Frank

Presuming you’re a newly established company or you have a new Twitter account and you are able to create amazing, funny and valuable content and your aim is getting more engagement on Twitter. Even if you share great contents on Twitter, you may not be able to get the engagement it deserves. This is the…

Digital Security for Journalists

Posted on March 5, 2017September 26, 2020 by Kevin O. Frank

While we often worry about sophisticated digital attacks, the most common attacks for accessing news organizations’ accounts depend on only a few simple weaknesses. These weaknesses are usually a combination of predictable passwords, phishing emails designed to steal login credentials, as well as malicious file attachments in email and elsewhere. While the attacks are simple,…