A Different Approach to the Analysis of Crises, Public Turmoil or Protest Movements and Activism on the Twitter Platform

With the transition of traditional mass media tools to new media, the methodology of communication language and rules with your audience is also changing at an incremental rate. However, what changes are not the people’s impulse, response, or reactions but the media tools. Every tool has its own languages and different using methodology which you…

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How you should interpret the Reach/Exposure Ratio in your Campaign or Online Crises

How can you decide whether is someone manipulating your topic on Twitter or not? One of the essential parameters for the detection of manipulation in one topic on Twitter is Reach / Exposure ratio. We need to talk about what the “exposure” and “reach” mean on Twitter first. The Exposure is the total number of…

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